For many years the business model for the performance aftermarket was “build it, and they will come”. That was fine when racing was more homogenized and there was just a handful of engines and cylinder heads being used for competition. Deciding what needed to be built was fairly simple, and a manufacturer could be confident that he would sell enough parts to cover its tooling and development costs.
Racing today has become so segmented and specific that virtually everyone needs something different. Sure the masses are still well served with off-the-shelf components, but at the top, the game has changed to custom engine combinations. Just look at the huge number of new cylinder heads introduced each year. It became apparent to Jesel that its business model had to change to keep up with its customer’s needs and the changing market.
For several years Jesel has been putting in place the infrastructure to support its new business model, the Jesel Custom Shop. Digital surface mapping (Faro Arm), computer modeling software such as Solid Works and the latest Finite Element Analysis (FEA) software, rapid prototyping equipment and more than 35 CNC machines give Jesel the ability to design, prototype, test and build new valvetrain components in a very compressed time frame. Oh, and the secret weapon -- Dan Jesel’s 35-years-plus of valvetrain design and manufacturing experience. Dan’s experience spans all forms of racing – NASCAR, NHRA, Le Mans, Bonneville and more. The Jesel technical team is capable of going right to the final solution in a very cost-effective way.